The good news is, I find both women AND men are open to better understanding gender differences. Both can do a better job of working with female clients. But yes, women do have some innate talents that allow them to excell in the financial advisor field. What is needed to get everyone on board is more stories like Lisa Cregan’s with direct measurable results of improvement of the bottom line.

My upcoming book is focused on how the financial industry can do a better job of selling/connecting with women consumers. One of they key components is to make sure more women are involved in the leadership of financial companies.

Thank you for the validation and inspiration.