What Ms. Cruz is saying is NOT that you must change anything about yourself! It’s that you must be able to go into an interview with not only a positive attitude but also be able to address the individual who is interviewing you with very positive ways YOU will be able to succeed in the job they have open.

In doing that you simply present different scenarios…ways…examples, etc. of how you can bring in more business or clients for this company. Ideas for generating revenue. Things like that. It’s called being excited about their job and yourself being in it! Yes, to a degree it’s self promotion but it’s also being SMART and every employer is looking for a SMART perspective employee!!

Team work is always important, humility – well I’m not sure where you’re going there. One shouldn’t continually boast about what they’ve done, etc. but in a meeting, let’s say, if they’re asked about their monthly sales and they’ve had their best month of the year, they need to say so!

All of the above is not an attempt to change oneself or to fit into some sort of “traditionally masculine mold.” It’s doing a good job selling/showing one’s ability to a perspective employer – nothing more! And that’s something women need to learn how to do a lot better better, nothing more, other than it’s very important!

I have been a top wall street salesperson for years and I am proud that I have never been good at political self promotion. Perhaps, I have that luxury because in sales success and failure is quantifiable.

When I have not been given proper credit, it has always been the direct result of lies from a self promoting peer or boss. Under those conditions, I have no issue defending the truth and claiming my achievements as my own. If my CEO cannot distinguish lies from truths, I simply find a wiser leader to support.