By Andrea Newell (Grand Rapids, Michigan) Every day, more organizations are recognizing the impact sustainability practices can have on their business and are implementing sustainable initiatives. However, sustainability can’t exist in silo, it should be integrated into all aspects of organization. To be authentic and effective, sustainability must be measured, then goals set, documented and [...]
‘Green is Good’ Category
10 Ways for Executives to Green Their Business
Smart Means Sustainable: Investing in the Bigger Picture
By Melissa J. Anderson (New York City) With Earth Day around the corner, The Glass Hammer has decided to take a look into why sustainability makes sense from a business standpoint. We’ve long pointed out that companies must take a broader look at the gender composition of their workforce and senior leadership if they are [...]
WNSF Hosts Panel on Sustainability Reporting
By Melissa J. Anderson (New York City) Last week, the Women’s Network for a Sustainable Future organized an event around new trends in sustainability reporting. With shareholders, regulating agencies, and the public increasingly interested in results, the quality of metrics around corporate sustainability has improved dramatically, as has awareness of the importance of benchmarking and [...]
5 Ways to Get More Women Into Green Jobs
By Andrea Newel (Grand Rapids, Michigan) This article originally appeared on our corporate citizenship website Evolved Employer. Talk of more green jobs has been everywhere lately, touted as a solution to our economic crisis soaring unemployment rate, and impending climate change situation. However, most green jobs to date have been male-dominated, labor-intensive roles in construction [...]
Next Generation Sustainability: WNSF’S Annual Summit
By Melissa J. Anderson (New York City) On Tuesday, the Women’s Network for a Sustainable Future held its 7th annual summit, entitled “Sustainability, We Get it… Now What?” Ann Goodman, Ph.D., Executive Director of WNSF, said, “By now the term sustainability has entered the vernacular. Now that everybody gets sustainability, how can we use it [...]
Three Measures of Accountability Key to Sustainability Initiatives Moving Forward, Say CEOs
By Melissa J. Anderson (New York City) In June, Accenture released “the largest CEO-based study on sustainability of its kind to date,” based on more than 100 in-depth interviews with world business leaders and an online survey of 766 UN Global Compact member CEOs. The study, entitled “A New Era of Sustainability,” [PDF] reveals the [...]
Why Communicating CSR Efforts to Women Can Really Pay Off
By Andrea Newell (Grand Rapids, MI) Currently women make up about half the U.S. workforce, so more than ever before, retaining women in the workplace is an important issue. Many businesses offer work/life balance, flex time, and other family-friendly incentives to attract, inspire and keep female employees, but a recent survey shows another surprising way [...]
WNSF: Building a Sustainable Workforce
By Melissa J. Anderson (New York City) Last Monday, the Women’s Network for a Sustainable Future held a discussion panel entitled Human Capital for a Sustainable Economy. WNSF Executive Director Anne Goodman said that a focus on sustainable careers can improve the economy and create jobs. She said, “WNSF envisions a future for sustainable jobs.” [...]
A New Bright Line: The 6th Annual Businesswomen’s Sustainability Leadership Summit
By Melissa J. Anderson (New York City) In 1972, we got our first real glimpse of what the Earth looked like from outer space with the iconic “Blue Marble” photograph taken by astronauts aboard the Apollo 17 spacecraft. But as Kathy Robb, Partner at Hunton and Williams and Chair of the Women’s Network for a [...]
Women Leading the Way in Sustainable Investments
by Liz O’Donnell (Boston) Green mutual funds might seem like the hottest new trends on Wall Street but women in this industry are adamant that green investing is not a passing fad. According to the Social Investment Forum, an association of socially responsible investing firms and professionals, socially responsible investing represents an estimated $2.71 trillion. [...]






